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Voip Blog
Miraculous Landing Pages
Thursday, September 14, 2006
While less experienced affiliates often just use simple tracking on their websites and e-mails, most veterans always take advantage of the strengths of landing pages.
These pages not only help the publisher to individually monitor his/her campaigns but also to make his/her marketing activities a lot more targeted and attractive. As a result, conversion rates increase without spending more on marketing. Effective landing pages are excellent tools to support special offers, promotions and any kind of campaigns run by both advertisers and affiliates. In addition to banner and text link ID tracking, landing pages can also contain tracking pixels discussed earlier in voip.com's blog.
Landing pages can be built and published by the affiliate or provided by the advertiser as a support tool. Voip.com, for instance, now offers many distinctively created HTML pages with superbly designed and optimized artwork that can be freely used by its affiliates. By simply downloading the templates, affiliates can save lots of time, money and energy.
Here are some basics for an effective landing page:
- Keep the page simple
- Make sure to Call For Action!
- Make it with descriptive but short copy
- Design it with desirable images
- Minimize distraction
- Lead the customer through the page
- Support your PPC campaign with it by using relevant keywords
- Include tracking metrics
- Share information about your company
- Test the page over and over again
