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Voip Blog
Tracking Your Sales
Wednesday, September 13, 2006
Accurate sales tracking methods, double-checking tools and the ability of easy dispute resolutions are the key factors of a successful and smooth affiliate program, as well as the foundation of a pleasant relationship between advertisers and publishers.
For that, most, if not all advertisers use unique affiliate IDs inside of the banner and text links for tracking purposes. That provides a very accurate solution for most of the times.
Publishers, however, like more assurance for their closed deals. Few advertisers, including voip.com's program, offer tracking pixels that can be added into the affiliate's checkout page. This tool enables the publisher to have more control over his/her leads or sales.
Last, but certainly not least, there are cookies to track a click through to sale or any kind of conversion. With date and time information, a cookie enables the affiliate to take advantage of return days (tracking conversions after a given time after the first visit) - if offered by the advertiser. Return days could vary from hours to months. Voip.com offers a 45-cookie for affiliates.
Additional options, such as real-time reporting and third-party tracking for campaigns also help to build trust between advertisers and publishers.
