Voip Blog
Affiliate ROI
Thursday, October 26, 2006
There are many benefits of calculating Return On Investment (ROI) on both the Publisher and Advertiser side of the business.
As a publisher you want to find out how well your dollars are spent on specific campaigns. Return On Investment data also helps to evaluate the success of various affiliate programs you signed up for as an Affiliate.
On the advertiser's side, ROI measures the success of the affiliate program in general, as well as the success of each affiliate and their campaigns. This internally used information provides crucial data to support sales, including special sales offers for top sellers and adjustments for payment terms. Moreover, ROI helps to determine whether marketing expenses are better spent on PPC campaigns rather than on the affiliate program or vice versa.
