Voip Blog
Affiliate Sales Performance
Friday, October 27, 2006
Measuring ROI provides the complete picture for monitoring sales performance, however, keeping track of just the actual sales supplies the Advertiser detailed key information. Sales numbers used with other data can be a real eye-opener.
Here are a few pieces of useful data to consider:
Amount per Sale is the actual net dollar amount the affiliate makes from selling the product or service. Since it's a net amount, the number is always adjusted by cancellations (by credit card chargebacks) taxes and other refunds.
Commission (dollar amount or percentage) shows the Advertiser how much it agrees to pay for each product/service sold. If the service is based on monthly payments the performance can be further analyzed by calculating lifetime revenues.
Gravity - a term used by ClickBank - is the number of affiliates who earned a commission selling the product.
