Voip Blog
Focus on International Rates
Wednesday, October 04, 2006
Voice-over IP and traditional phone agents, affiliates and call centers often make their selling point by focusing on the international rates provided by the companies they represent.
The good side of the story is that the market for international phone calls is growing rapidly and there is plenty of room for more expansion and competition.
The hard part is to keep the information updated. Rates for international calls change all the time and affiliates must put a lot of time keeping those comparison charts fresh on their websites. At least the calling codes don't change.
There is one smart expense affiliates and agents should not save money on; if you are going after the 'international calls' market hire a professional translator and make the most important information available in a few major languages. You don't need to translate everything, just the good sales stuff.
