Voip Blog
Landing Pages
Tuesday, October 31, 2006
The history of landing pages goes all the way back to the start of commercial emails (not necessarily spam emails!). Online marketers used to use links in their emails, and if clicked, the visitor "landed" on those pages.
Nowadays, the importance of landing pages is very well seen all over cyberspace. With Google's AdWords and Yahoo!'s Sponsored Search, landing pages play an even more crucial role in online marketing.
Landing pages are important because they can:
- Make a visitor purchase your products or services
- Educate the visitor about your products and services
- Redirect the visitor to other desired pages
- Opt in or register your visitor
Most of the times affiliates change the landing pages by product/service campaigns, by target markets (e.g. by demographics) or by seasonal marketing promotions.
