Voip Blog
Seasonal Campaigns
Friday, October 06, 2006
Managed well, running your own affiliate campaigns does many good things for you. Besides tracking and channeling, campaigns are excellent tools for seasonal sales. Products and services that are highly seasonal must be supported by special promotions to maximize your revenues.
To decide what and how to prepare for this cycles take note of the following criteria:
Hot products/services: follow the consumer trends by simply reading about the market. Combine the top selling products - such as TMX Elmo - with your pre-qualified target list to ensure good conversion rate.
Holidays: always prepare special campaigns for times when consumers are spending more money (e.g. before Christmas). If you are lucky, the advertisers will support your sales with their own campaigns, which will boost your sales. One of the best features you want to pursue is to make shipping faster than usual for last minute shoppers.
Other Shopping Seasons: these periods are determined by actual seasons (spring, summer, fall, winter) and by events, like going back to school. We are currently in the 4th quarter shopping season, which is the hottest period during the year, unless you're selling bikinis in Minnesota.
