Voip Blog
Writing Press Releases
Tuesday, October 03, 2006
If you are an established affiliate you may want to consider writing and sending out press releases.
Press releases serve a number of goals. First, they are meant to announce the news about your business. Second, they are excellent public relations and communications tools. Third, they reach media people, who might pick up and develop your story. And last but not least they create great content if you insert them into your website.
Just like your regular site content, your published press releases can - and should - be optimized for search, including the right keywords and URLs - if it's electronically distributed.
You can send out press releases through your own database of media channels or use one of the pricey but well-established services, such as PR Newswire or PR Web. Both of these distribute press releases electronically; over the Internet, through email and RSS feeds. PR Newswire also reaches a large printed network.
To build your own media list just research the names and contact information of newspaper editors, television stations, magazines, and radio stations in your selected market. These channels all provide the needed information for press release purposes.
