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Banners
Wednesday, November 01, 2006
For a very long time, the very basic online advertising tools have been banners. Linked with the affiliate ID, banners provide the fundamental creative for sales support and tracking.
Banner sizes vary but if you want to keep track of the new standards regularly visit the Interactive Advertising Bureau's website, where the newly introduced banner sizes are published.
If you are an affiliate or planning to become one, you know or will soon know that the effectiveness of banners can only be measured by the clicks they generate. However, in general, it has been proven that the most successful banners for affiliates are the 88x31 (a.k.a. Micro Bar) and 120x90 (a.k.a. Button 1).
Voip.com's affiliate program offers the seven most popular banner sizes: 88x31, 120x60, 120x90, 120x600, 125x125, 234x60, 468x60.
