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Insertion Orders
Tuesday, November 14, 2006
If you are an affiliate or connected to the online advertising word you must have come across many Insertion Orders (IO). By definition, an IO is an online or printed document that specifies the details of an advertising campaign.
Quite often IOs are not completed properly causing many problems later during or at the end of an advertising campaign.
If you are preparing Insertion Orders make sure they always include:
- Campaign name
- Type of ads to be run
- Starting and ending dates
- Rates, costs, total costs
- Ad location(s) [if applies]
- Payment Terms
